What is SEO?
You may have heard the term SEO or Search Engine Optimisation but don't know what it means or its importance. Search engine optimisation is "a set of practices designed to improve the appearance and positioning of web pages in organic search results." [source] But, in laymen's terms, what does it mean to you as a business? Search engines, such as Google, gather information about websites using crawlers which scan a website's content to determine what it is about. When a user searches for...



