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Cheltenham Articles.

How Gloucestershire SMEs Can Use Social Media to Compete With Bigger Brands

CheltenhamSocial Media | 4 min read

Running a small or medium-sized business in Gloucestershire comes with a particular competitive challenge. On one side, you're competing with local businesses you've always competed with. On the other, you're up against national and online brands with marketing budgets that dwarf your own. Social media, used properly, is one of the few places where that playing field genuinely levels out. Here's how. Why Social Media Is an Equaliser for Smaller Businesses The big brands have bigger budgets,...

What does a PPC Agency do

Marketing for Cheltenham’s Professional Services Sector: What Actually Works

CheltenhamGeneral Marketing | 3 min read

Cheltenham has quietly built one of the most significant concentrations of professional services businesses outside London. From the GCHQ ecosystem and its cluster of defence and cyber security firms, to the legal and financial practices serving a wealthy residential catchment, to the boutique consultancies that have made Cheltenham their home — the town punches well above its weight. The challenge for many of these businesses is that their marketing hasn't kept pace with their growth....

Why is Showing High on Google Important

Google Analytics 4: What is it?

CheltenhamGeneral Marketing | 2 min read

Understanding the customer journey: where visitors come from, what they click on, and what makes them click off, along with unlimited other data, is vital for maximising the efficacy of your website and digital marketing. Google Analytics has been the gold standard in measuring website data for years. Google Analytics 4 is the latest version and will replace the previous version - Universal Analytics. Google Analytics 4 is a new, updated version of Google Analytics that aims to help...

Google Ad Agency

Marketing in the Hospitality Industry

General MarketingCheltenham | 3 min read

Is marketing in the hospitality industry important? Of course, it is but even more so now than ever before. The past year has been incredibly difficult for this industry so as lockdown restrictions ease and restaurants, cafes, hotels, and bars reopen, it is time to reboot the marketing plans to get those customers (safely) flooding through the doors again!  Many venues have used the months off to create exciting new spaces for their customers and these also need to be promoted. Create A...

hospitality industry

Do You Need an Online Marketing Strategy?

CheltenhamGeneral MarketingSwansea | 3 min read

There is no denying that people now rely more on technology than ever before, and this doesn’t look set to change anytime soon. A staggering 3.6 billion people worldwide use social media, 87% of UK individuals made a purchase online during 2020 [source], and 93% of all online activity begins with a search engine. Businesses that don’t have a clear online marketing strategy suffer in a world that relies more and more on the internet. Here are the top 5 reasons why we believe all businesses...

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