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Social Media Articles.

How Gloucestershire SMEs Can Use Social Media to Compete With Bigger Brands

CheltenhamSocial Media | 4 min read

Running a small or medium-sized business in Gloucestershire comes with a particular competitive challenge. On one side, you're competing with local businesses you've always competed with. On the other, you're up against national and online brands with marketing budgets that dwarf your own. Social media, used properly, is one of the few places where that playing field genuinely levels out. Here's how. Why Social Media Is an Equaliser for Smaller Businesses The big brands have bigger budgets,...

What does a PPC Agency do

Using Social Media to Boost SEO

SEOSocial MediaSwansea | 3 min read

You’ve heard of Search Engine Optimisation (SEO) and know that it’s essential for ensuring your website ranks as high as possible on search engine results. The higher content appears on Search Engine Results Pages (SERPs), the more visitors it will attract and the more people your brand will be able to reach. How can you use social media to boost SEO? While social media isn’t a ranking factor for search engines and won’t directly help your rankings, the benefits of social media do feed into...

Using Social Media to Boost SEO

Facebook Advertising After IOS 14

SEOSocial MediaSwindon | 3 min read

Last year, Apple stated that as part of their iOS 14.5 update they wanted to give their users more control over their data, privacy, advertising and how advertisers track their behaviour. This had significant repercussions for businesses and advertisers as the way they were able to collect data and target audiences changed dramatically. It meant that the previous way Facebook (owned by parent company Meta) collected and used data would be obsolete, and advertisers had to change their...

Facebook Ads

Instagram Followers vs Instagram Engagement?

OxfordSEOSocial MediaSwindon | 3 min read

Let's face it, we've all been guilty of scrolling Instagram and being impressed by those accounts with 100,000 + followers, and we are often contacted by brands who want us to help them grow their follower count quickly. Understandably, companies want attractive follower numbers so that when potential new followers see the account, they want to follow. But let's take a closer look at what's more important, Instagram follower numbers or Instagram engagement rates. Instagram Followers In...

instagram engagement

Should you Advertise on TikTok?

Social MediaSwansea | 3 min read

If you are wondering should you advertise on TikTok, we have some answers. Although TikTok’s origins go back to 2014, its popularity exploded earlier this year, and now there are reportedly 800 million active users of the popular video-sharing app. If you’re not familiar with it, users can create and share 15-second videos. Many people have gone viral on the app with videos appealing to specific demographics. With so many millions of users across the globe, many brands are wondering whether...

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Contact us today and let us help your business grow.

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