Marketing Your Oxford Business to Students, Tourists, and Locals — All at Once
Oxford is, in marketing terms, one of the most complex cities in the UK to operate in. At any given moment, your potential customer base includes international tourists visiting the university colleges, tens of thousands of students from one of the world's most prestigious universities, academics and researchers, long-term residents, and daily commuters from surrounding towns and villages. Each of these groups has different needs, different buying behaviours, and different relationships...




